Tolu is a clinical intelligence platform built for integrative practitioners serving women in perimenopause and menopause. We're a small, focused team. Every role matters.
We're building clinical intelligence for women who've been dismissed by conventional medicine — and we need someone who can translate that into content that stops the scroll. You'll create Instagram and short-form video content for two audiences who both need to feel seen: women navigating perimenopause who've been told their labs are normal, and the practitioners treating them. No wellness-speak. No fluff. Just sharp, human writing that earns trust.
Tolu is early. The product exists. The positioning is sharp. What we need now is someone to build the brand identity around it — visual language, tone guide, practitioner-facing assets, and the framework that makes everything feel coherent as we grow. This isn't a rebrand. It's a first build.
Our buyers are integrative and functional medicine practitioners — mostly solo or small practices, cash-pay, relationship-driven. They don't respond to cold outreach they can smell from a mile away. You'll build the pipeline through channels that actually work in this space: IFM and IWHI networks, conference presence, peer referrals, and warm outreach that sounds like a real person sent it.
Tolu's intake synthesis is the core of the product — it takes a 20-page functional nutrition intake form, extracts the full clinical picture, and maps it to a structured body-systems analysis. You'll test it. Systematically. Against real intake forms across different patient profiles, catching extraction errors, symptom mismatches, PHI leaks, and anything that would undermine a practitioner's trust in the output.
We're building something that hasn't existed before. If you understand the problem and think you belong here, reach out anyway.
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